The long way round
Four chapters.
One obsession: why people buy.
- 01 · Civil engineer Trained to build structures that hold. Engineering taught me that anything standing has a load path. Find it, and you understand the whole building. I still look at businesses this way.
- 02 · Sales Where I learnt why people actually say yes. Selling face to face strips away theory. You see, call after call, what moves a decision and what kills it.
- 03 · Coach I tried coaching. It didn't work. But something strange happened: the coaches around me weren't asking about my programme. They wanted to know how my funnels and ads worked.
- 04 · 2018 → today So I built the engine for them. ExpertsBIO started in 2018. 100+ coaching clients and ₹250 Cr+ in client revenue later, the failed coach became the person coaches call when they want to grow.